Playbook
38 nature-positive best practices to enhance your product management skills and contribute to the fight against climate change and biodiversity crises.


Embed Sustainability Into Your Rituals
Dive into the heart of integrating environmental sustainability into every facet of product management. It's all about making green choices as part of your everyday routine. Here, you'll explore how process decisions and actions can collectively drive significant environmental progress, transforming novel green initiatives into a standard operating procedure that's second nature.
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01. Measure the environmental impact of your products
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02. Choose the right metrics
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03. Track your digital footprint
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04. Set environmental OKRs (Ojbectives and Key Results)
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05. Prioritize Climate Initiatives
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06. Include the Planet in your Brief
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07. Onboard Developers and Designers
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Case Study: Brussels Environment

Build Sustainable AI Products
Sustainable AI product design means using AI only where it truly adds value while keeping emissions, energy use, and waste to a minimum. Amidst today’s AI hyper-abundance and easier feature deployment, product managers play a key role in making smart, intentional choices. This chapter helps you assess whether AI is the right fit, reduce the impact of your data and models, and embed sustainability into your AI product development—without compromising performance, user trust and value, or business goals.

Use Your Influence
This section speaks for the power of leadership in driving environmental change. It's a call to action for product managers to leverage their position, promoting sustainable practices within and beyond their sphere of influence. This chapter is about leading the charge in ecological responsibility, inspiring a movement towards a more sustainable tech world.
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13. Set up a climate working group
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14. Influence and Collaborate with Internal Stakeholders
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15. Organize talks, raise awareness, and promote training
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16. Share your commitment, actions and journey publicly
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17. Influence your value chain and partners
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Case Study: Systemic Design for Sustainable Digital Services

Discover Mindfully
This section navigates the principles of creating products that are as kind to the environment as they are innovative. It advocates starting with an eco-conscious mindset right from the drawing board, ensuring every product journey prioritizes minimal ecological impact while meeting business objectives. It thoroughly explores the balance between technological advancement and environmental responsibility during the discovery and planning phases. This section encourages consideration of inputs and outputs across the product (or feature) lifecycle, even beyond the use stage.
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18. Evaluate societal usefulness
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19. Anticipate consequences
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20. Validate the user journey and needs
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21. Remove non-essential features from the scope
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22. Prioritize a mobile-first approach
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23. Avoid obsolescence tactics
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24. Reuse and recycle
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25. Align business models with sustainability goals
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Case Study: Soft Disabling

Design Frugally
This section explores how to create digital products that drive impact while minimizing their ecological footprint. It champions the cause of designing digital solutions that are not only effective but also environmentally responsible, challenging the norm of heavy digital consumption with strategies for longevity and sustainability.
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26. Build straight paths to user value
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27. Reduce page weight and complexity
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28. Use multimedia wisely
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29. Optimize multimedia files
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30. Minimize data transfer
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31. Kill unused features
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Case Study: Leboncoin: Optimizing API Traffic for Sustainability and Performance
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32. Delete old user accounts and old data
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33. Implement caching, batching, and offline features
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Case Study: Raptor Maps

Become Carbon Aware
Here, the spotlight is on the criticality of understanding and acting on the carbon footprint of digital products. This segment equips you with the knowledge to measure, reduce, and manage your carbon impact, emphasizing a move toward greener technology and sustainable innovation. It’s a guide to going further than existing standards in the tech industry and setting the bar higher.
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34. Choose a sustainable hosting provider
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35. Promote green user behaviors
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36. Set up ultra eco-mode
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Case Study: Automated Server Decommissioning: Achieving Carbon Reduction at Scale for a Greener Future
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37. Optimize for clean energy
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38. Pause or deactivate services tactically
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Case Study: Illumina - Sustainable Cloud Storage for Genomic Data